Coming soon — join the waitlist

Trade spend managementbuilt for CPG brands

Plan promotions, model retailer economics, and project P&L across your entire distribution network — without drowning in spreadsheets.

No credit card required. We'll notify you when early access opens.

Everything you need at a glance

From high-level KPIs to per-SKU promotion details — all in one connected workspace.

Projected Revenue

$4.99M

+14.7% vs PY

Total Trade Spend

$1.42M

+5.2% vs PY

Net Profit

$1.15M

+22.3% vs PY

Avg Margin

23.1%

+1.8pp vs PY

Whole Foods — Northeastvia KeHE Distribution

Stores

142

New Stores

Dist. Markup

28%

Req. Margin

35%

Slotting / Store

1.0 case

Slotting Fee

$150

Avg Freight

$2.40/unit

Projected P&L by RetailerFY 2026

Whole Foods NE

Rev $1.28M · Spend $385K

+28.4%

Sprouts West

Rev $412K · Spend $136K

+22.1%

Target National

Rev $892K · Spend $276K

+15.8%

Fresh Market SE

Rev $78K · Spend $23K

-4.2%

Products4 items

Product	Wks	Case Cost	SRP	Avg Wkly
Organic Hot Sauce 12oz	48	$28.50	$6.99	4.2
Chipotle Ranch 8oz	36	$22.00	$5.49	3.1
Habanero Lime 5oz	52	$18.75	$4.99	5.8
Ghost Pepper 3oz	24	$15.20	$7.49	1.9

Promotions4 active

Name	Type	Weeks	Discount
Spring EDLP	EDLP	12	$1.50
Summer Scan	Scan	8	$2.00
Q4 OI Push	OI	6	15%
Holiday MCB	MCB	4	20%

Sample data shown. Your dashboard will reflect your actual retailer relationships and trade spend.

Built for how CPG brands actually work

Every feature is purpose-built around the real complexities of trade spend planning.

Retailer & Distributor Management

Model every retailer relationship — stores, distributors, freight, markup, slotting fees, and required margins — all in one place.

Product Portfolio Tracking

Track case costs, SRPs, weekly velocity, ACV distribution, and weeks on shelf for every SKU across every retailer.

Promotion Planning

Plan EDLP, scan-backs, OI, and MCB promotions. Link promotions to products with per-product discount overrides and projected lift.

Trade Spend Calculations

Automatically calculate retailer net cost, total base & promo cases, gross revenue, slotting costs, and net revenue per SKU per retailer.

P&L Projections

See projected profit & loss across your entire business — by retailer, by region, or rolled up for the whole year.

Multi-Business Support

Run multiple brands or business units, each with their own retailers, products, and promotion calendars.

From setup to insight in minutes

Add your retailers

Set up stores with their distributor, markup, slotting, and margin requirements.

Load your products

Enter SKUs with case costs, SRPs, and projected weekly velocity by retailer.

Plan promotions

Create promotions, link them to products, set discount levels, and see your projected P&L.

Early access coming soon

Stop managing trade spend in spreadsheets

Join the waitlist for early access. We're onboarding brands in the order they sign up.